Client Retention & Closing Gift in One!
Written by: Michelle Nelson
HomeBinder has a program specifically for Agents & Brokers that allows you to give branded HomeBinder accounts to your clients at closing.
Did you know that 86% of buyers & sellers say they will probably use the same REALTOR® again or refer them to friends, but only 21% of clients actually follow through?
Source: National Association of REALTORS® 2013 Profile of Home Buyers & Sellers
In searching for an answer to this ever popular problem, Trinity Title stumbled on what seems like the perfect combination of client retention and closing gift, www.HomeBinder.com. The website is available for free to home owners as a home maintenance management tool. It also keeps track of paint colors, receipts and photos, creating valuable records and reports that will help sell the home when the time is right.
But how does this help you, the Realtor? Good Question!
BUYERS AGENTS: HomeBinder has a program specifically for Agents & Brokers that allows you to give branded HomeBinder accounts to your clients at closing. Not only will this be a nice gift to help them keep up with their new home, it will help them remember you when it comes time to sell! You’ll also get the added benefit of all the information they’ve added into it over the years, hopefully easing the Seller’s Disclosure headache.
LISTING AGENTS: Have your clients fill out a HomeBinder report that can be branded with your information for you to easily share with prospective buyers.
Check it out and let us know what you think! I know I’m going to be using one for my personal property simply because I’m really tired of forgetting about the warranties on items I’ve purchased and forgetting the information I’ve gotten from friends and family about contractors and tree trimmers.