Open House Activities and Ideas
Written by: Michelle Nelson
Open houses accomplish win-win scenarios. Sellers are happy because of the exposure, Agents are thrilled to have happy Seller’s and the leads for more potential buyers and sellers.
The National Association of Realtors says that 45% of all buyers used Open Houses as a part of their home
search process.* Open houses accomplish win-win scenarios. Sellers are happy
because of the exposure, Agents are thrilled to have happy Seller’s and the
leads for more potential buyers and sellers. Below you’ll find a list of ideas
to help you make the most of your open house should you decide to have one.
OPEN HOUSE ACTIVITIES AND IDEAS
- 5 or more days in advance: Advertise the Open House on Zillow, Truila, Realtor.com, Austin Home
Search (or your local area app) and Craiglist. Use a free service like
postlets.com to create a digital flyer to host.
- 4 or more days in
advance: Put up a yard sign with the date and time of the Open House and invite
- Give the Sellers of
list of items to prepare for the open house.
Download ideas here.
- Have a sign in sheet or
use an app like
Open Home Pro to
capture attendee’s names for prospecting and have a report for your sellers.
- Have a Welcome
“Yes, This is the Right House”
sign for the front door.
Perhaps a “Please Remove Your Shoes” sign as well if the Sellers have requested it.
- Set up a “Knowledge
that has information about the home and the surrounding area. Use
an app like
AroundMe to find all the hot spots surrounding your listing. Also
leave CMA’s and light refreshments in this area.
- Consider having a
sheet that lists repairs and improvements, with dates as well as a list of the
average monthly utility costs.
- Create little place
cards to show off unique features and details to place around the house.
- Replace personal
photos with framed images of local landmarks and landscapes. Check with your Trinity Title Rep for images
- Create a flyer about
yourself for buyers that may have a home to sell. “If you like what you’ve seen
at this Open House… I would be happy to visit with you about listing yours!”
with visitors by making your open house interactive. Instead of the usual
walkthrough, give each guest a clipboard questionnaire to solicit their
feedback. Keep it simple; ask them to rate individual rooms, rate the overall
feel of the home, rate the home’s curb appeal – whatever you want! It’ll
motivate visitors to view the entire home and notice any features they may have
glossed over otherwise. Plus, it will provide valuable info for you and your
a report for the Sellers. Let them know how many people attended and what the
Up with your attendees.
up is important, more than once, twice or even three times with a potential
client. Be sure to ask Qualifying Questions of buyers. Are you working with an agent?
What is your time frame? Do you have a home to sell? Will you need financing?