Open House Activities and Ideas

Written by: Michelle Nelson

SA Riverwalk Blog Posts icon Tools icon

Open houses accomplish win-win scenarios. Sellers are happy because of the exposure, Agents are thrilled to have happy Seller’s and the leads for more potential buyers and sellers.

The National Association of Realtors says that 45% of all buyers used Open Houses as a part of their home search process.* Open houses accomplish win-win scenarios. Sellers are happy because of the exposure, Agents are thrilled to have happy Seller’s and the leads for more potential buyers and sellers. Below you’ll find a list of ideas to help you make the most of your open house should you decide to have one.
 

OPEN HOUSE ACTIVITIES AND IDEAS

  1. 5 or more days in advance: Advertise the Open House on Zillow, Truila, Realtor.com, Austin Home Search (or your local area app) and Craiglist. Use a free service like  postlets.com to create a digital flyer to host.
     
  2. 4 or more days in advance: Put up a yard sign with the date and time of the Open House and invite the neighbors.
     
  3. Give the Sellers of list of items to prepare for the open house. Download ideas here.
     
  4. Have a sign in sheet or use an app like Open Home Pro to capture attendee’s names for prospecting and have a report for your sellers.
     
  5. Have a Welcome “Yes, This is the Right House” sign for the front door.
    Perhaps a “Please Remove Your Shoes” sign as well if the Sellers have requested it.
     
  6. Set up a “Knowledge Center” that has information about the home and the surrounding area. Use an app like AroundMe to find all the hot spots surrounding your listing. Also leave CMA’s and light refreshments in this area.
     
  7. Consider having a sheet that lists repairs and improvements, with dates as well as a list of the average monthly utility costs.
     
  8. Create little place cards to show off unique features and details to place around the house.
     
  9. Replace personal photos with framed images of local landmarks and landscapes. Check with your Trinity Title Rep for images and ideas.
     
  10. Create a flyer about yourself for buyers that may have a home to sell. “If you like what you’ve seen at this Open House… I would be happy to visit with you about listing yours!”
     
  11. Connect with visitors by making your open house interactive. Instead of the usual walkthrough, give each guest a clipboard questionnaire to solicit their feedback. Keep it simple; ask them to rate individual rooms, rate the overall feel of the home, rate the home’s curb appeal – whatever you want! It’ll motivate visitors to view the entire home and notice any features they may have glossed over otherwise. Plus, it will provide valuable info for you and your sellers.
     
  12. Leave a report for the Sellers. Let them know how many people attended and what the response was.
     
  13. Follow Up with your attendees.
     

Follow up is important, more than once, twice or even three times with a potential
client. Be sure to ask Qualifying Questions of buyers. Are you working with an agent?
What is your time frame? Do you have a home to sell? Will you need financing? 

  

Sales.jpg

SOURCES:
*2013 NAR Profile of Home Buyers and Sellers

http://marketing.realtor.com/star/2013/OpenHouse/OpenHouse.html
http://blog.rismedia.com/2014/open-house-tips/
http://www.trulia.com/pro/buyers/open-house-ideas-modern-agent/